New Yorker belongs to one of the leading young fashion companies in Europe, offering its target audience a constantly updated and fashionable collection at attravtive prices.
The focus of the rang is young fashion, jeans, sportswear and streetwar for a trend-conscious target group of 12 - 39 years olds - supllemented by a wide range of accessories and underwear.
Since opening its first branch in 1971, New Yorker has never looked back. By making investing strategically into the future, it has not only created new jobs, but also developed into an international clothing company.
The age of the target groups and the strong international focus are just two of the thinks ESN and New Yorker have in common, and these overlaps are now to be exploited. New Yorker makes great efforts to work more cloesly together with universities and bring student projects to life in a variety of ways. It was therefore the next logical step to look for a strong international partner with whom to enter into long term collaboration.
"We are very happy to work with ESN and hope to create wide a range of synergies. As an international employer, we offer interesting fields of work in a widre range of segments. We will actively shape the cooperation and develop exciting projects for the students, in order to offer them great added value," said Silvia Lange, Head of Marketing at New Yorker.